University of Wisconsin
School of Medicine and Public Health

Douglas Jorenby, PHD

Professor (CHS)

GIM - CTRI Faculty

MADISON, WI 53711-2059


  • University of Wisconsin Madison – PhD 
  • UW Hospital and Clinics – Fellowship in Preventative Oncology 

Professional Activities 

Dr. Jorenby is a faculty member in the Division of General Internal Medicine within the Department of Medicine. Director of Clinical Services for UW-CTRI since 1992, Doug Jorenby is responsible for clinical activities at the Center. He is a clinical psychologist and conducts a variety of research, clinical, and professional education activities. Dr. Jorenby has served as Principal Investigator or Co-Principal Investigator on a number of studies involving the efficacy of various behavioral and pharmacologic treatments for tobacco dependence.  

Clinical Specialties 

Dr. Jorenby’s clinical practice focuses on smoking cessation and prevention. 

Research Interests 

Dr. Jorenby’s current research involves optimization of new and existing treatments for individuals through predictive modeling.