Resources

Branding

For guidance on Department of Medicine branding, contact Andrea Schmick.

• UW-Madison Brand and Visual Identity website

Logos

• Department of Medicine, division and center logos: Media Solutions logo page (UW NetID login required to download).
• University of Wisconsin-Madison logos: University Marketing’s Logos for Print or Logos for Web pages.
• Frequently asked questions about appropriate use of campus logos and trademarks.

Photography

• Schedule a photo session or production meeting
• Best Practices for Inclusive and Diverse Photography in Higher Education

Social Media

• Getting Started with Twitter (PDF)
• "Social Media (#SOME) Engagement: Tips, Tricks and Trolls" (February 19, 2021, Grand Rounds presentation by Amy Oxentenko, MD, MS)
• Social media for medical professionals: strategies for successfully engaging in an online world. (E-book available through UW–Madison)

Style Guides

• UW-Madison Editorial Style Guide
• SMPH Intranet Style Guide
• Department of Medicine: How to Indicate Academic Unit Affiliation (PDF)

UW Health

• UW Health Marketing and Communications main page (u-Connect)
• UW Health Media Guide (u-Connect)