University of Wisconsin
School of Medicine and Public Health

Policies and Procedures

Social Media

If you are interested in creating a social media account for your division or subunit, please contact the communications team at beforehand. We will work with you on a content plan, policy review and best practices.

Unauthorized or inactive social media accounts established by divisions or programs are subject to closure.

Institutional Policies and Guidelines

HIPAA questions? For guidance on how HIPAA policies apply to social media in the context of research and teaching, visit the UW-Madison Office of Compliance's HIPAA pages.

Media Relations

Contact the UW Health/SMPH Media Center before responding to direct requests from journalists. Call (608) 262-6343 or (608) 262-2122 after office hours, or email

Contact the Media Center about important journal articles, research findings, new procedures and interesting and unique patient stories. Advance notice helps them get the news to the media in a timely and efficient manner.

Lab Websites

If you are a Department of Medicine PI and want to create a web presence for your lab, please contact us first at We can discuss the options:

  1. A structured landing page on the DOM website. This should be the first step for all PIs. Please download and complete this structured lab landing page template and return to us.
  2. A standalone WiscWeb lab site. If you want a more robust web presence, contact us about creating a site through the campus WiscWeb service. We will guide you through the setup, though you will be responsible for all maintenance. Please still complete this shortened lab landing page template, so we can maintain a basic landing page for your lab on the DOM site. 

Please do not create lab websites using external web hosts or site builders. These sites do not meet campus or department branding and accessibility guidelines.

Clinical Trial Websites

If you are a Department of Medicine PI and want to create a web presence for your clinical trial, please contact us first at

We can discuss the options, including best practices, IRB requirements and partnership with UW Health Marketing.

Patient and Referring Physician Marketing

UW Health Marketing and Communications communicates with patient and consumer audiences about UW Health's programs and services. If your audience is a patient or prospective patient, you must work with UW Health. 

If you have an urgent need, call (608) 262-2122 and enter pager number 7594. A UW Health Marketing and Communications staff member is available 24 hours a day, seven days a week.

Business Cards

To order business cards, first download the appropriate order form: Academic card | UW Health card.

Complete the PDF and email it to Jennifer Pulley at

Jennifer will coordinate the order, assign the appropriate funding string, and share a proof before printing.