Web Content Review

What is content?

Is your most important information first? Most people spend 1 minute per page, and many won’t even get to the end!

Does each piece of content serve a purpose? What would happen if you took it out?

Can a visitor find what they need quickly? Keep language and visuals simple; cluster related information together.

Will your content be up-to-date for another 12 months or so?

Over 1 million

views of the DOM site last year

1 minute

average time spent on a page

30%

of people get to the bottom of a page

40 seconds

average length people watch videos

Functional minimalism: Eliminate redundant, obsolete and trivial content. Less is more!
Plain language: Use familiar words instead of jargon, acronyms or phrases that non-specialists won’t understand. Be concise and direct. Present information in a logical order.

Type of content	What to look for	If you need to make changes	If it’s good as is
Links	Does the link still work? Is it still relevant?	Reply with the new link or ask us to remove it.	Comment "No changes."
Text	Does it make sense? Is it outdated or inaccurate? Is anything new with your program/section that isn't already covered?	Reply with changes, removals or additions to text.
Images	Do they represent your program/area well? Are they eye-catching and visually interesting?	Review photo planning information to think through needs and make plans. Set up a pre-production meeting with Clint.
Videos	Is the information covered still accurate? Do new/different people need to be featured? Is there anything not covered that should be?	Review video planning information to think through needs and make plans. Set up a pre-production meeting with Clint.
Charts and graphics	Does it make sense? Is it easy to understand? Is it still accurate and relevant?	If it's a file you have access to, make changes and send updated image/file. Send changes needed. Or, ask us to remove it.
Files	Does the link still work? Is the file information up-to-date?	If you have access to the file, make the changes. In Box, "upload new version" to keep link the same. Send us changes needed. Or, ask us to remove it.

Questions? Email [email protected].